I’m Meem Nordin, a product design lead based in Singapore. Currently, I work with mission-driven companies & founders to level up their products and teams through design.
Case study
I enjoy both the craft and strategy sides of product design, while bringing the team along the way.
Approach
Approach
This means that some days, I’ll rework a design prototype 30-plus times to get it right.
Product Design
Product Design
Some days, I facilitate workshops to co-develop product roadmap & craft design strategies.
Design Strategy
Design Strategy
Some days, I coach design managers on how to conduct design audits for projects.
Design Coaching
Design Coaching
Some days, I talk to customers or train the team on how to analyze customer insights.
Customer Insights
Customer Insights
Some days, I write hypothesis for design experiments.
Experimentation
Experimentation
About me
Previously, I led 6 product design teams in 2 companies:
01
A Y Combinator B2B startup where I led the product design, research and UX writing functions.
02
Grab, a Superapp tech company where I led 5 product design teams consisting of design managers and product designers.
My background is in visual design, having had a formal design education in college and later on majoring in business and information management.
Beyond design
I work on self-initiated projects as a way to learn new skills and to solve my own problems. I own an eCommerce brand & previously launched a healthy eating mobile app with two software engineer friends.
- Associate Director of Product Design
YouTrip, Apr 2025 – Now - Product Design Lead
YouTrip, Dec 2024 – Mar 2025 - Product Design Consultant
Independent, 2022 – 2024 - Principal Product Designer
Grab, 2020 – 2021 - Senior Product Design Manager
Grab, 2017 – 2020 - Senior/Lead Product Designer
Grab, 2016 – 2017 - Product Designer
Gingerabbit, 2016 - Senior Designer
Aleph Labs, 2014 – 2016 - User Experience Consultant
Independent, 2011 – 2014 - User Experience Designer
Yahoo, 2008 – 2011
- 2nd Prize for Gingerabbit,
Social Innovators Hackathon
2016 - Excellence in Mobile Banking
for UOB Mighty,
RBI Asia Trailblazer Award
2016 - Designer of the Year, Aleph Labs
2014 - Yahoo! You Rock! Team Award
2010 - NAFA ICON finalist for Photography
2008
- Bachelor of Science,
Information Management
University College Dublin, 2015 - Visual Interface Design Masterclass
Cooper U, 2012 - Diploma, Interactive Design
Nanyang Academy of Fine Arts, 2009